In my opinion, I think this template has become a grand failure, we as a society are primed to have a narrow view of what romantic love is meant to be like, and if it doesn't follow the well-known social patterns, then it's not romantic enough.
Everything we see now is a result of constant iteration. Creations in science, technology, and art have always relied on an iterative process to make them better. The very fact that I can click a button or tap my screen and get a desirable response is because people have worked on these things for.